We mixed up familiar talent from The Walking Dead franchise, a digital influencer and up-and-coming filmmaker with over-indexing talent from the wrestling world to create a campaign in 2019 with different points of entry to both new and previously acquired audiences.

The creative was simple - if zombies were banging at your door, and your luck has finally ran out, what final advice would you leave behind for survivors?

To wrap up the content strategy, we created more evergreen, flexible assets for an even more robust campaign that could go the distance. We set up shop in a warehouse and brought the bottle to life.